On November 3, Atlas Honda Ltd. (AHL), which produces and markets motorcycles in Pakistan, held a line-off ceremony for its new Pridor motorcycle at its SKP plant in Lahore. The model’s modern design drew enthusiasm from participants in the test-ride event held on the same day.

KARACHI, Pakistan – The Atlas Group and DENSO Corporation (DENSO) today announced the agreement to establish a new Joint Venture in Pakistan. The agreement will strengthen the already close co-operation between Atlas Group and DENSO with the goal to manufacture quality competitive motorcycle parts in the country. The new company, Atlas Hitec (Private) Limited will be established in September 2012. The two Groups intend to launch the project with an initial combined equity investment of US $7.2 million. Commercial production is projected to start from October 2013.